In the heart of New York's NoHo neighborhood, where street art meets high-end fashion, a new powerhouse is about to drop. Tomorrow, Saturday, December 13, 2025 Gymshark—the Birmingham-born fitness apparel juggernaut—will officially open its first U.S. flagship store at 11 Bond Street. This isn't just another retail spot; it's a 13,000-square-foot, four-level temple to sweat, community, and that post-workout glow. Spanning three floors of shopping and a dedicated community hub, the store transforms a historic 1913 brick building (formerly home to the experiential retail space Showfields) into Gymshark's boldest bet yet on the American market.
Gymshark, founded in 2012 by then-19-year-old Ben Francis in his parents' garage, has evolved from a direct-to-consumer online darling into a global fitness empire. With roots in accentuating gym-toned physiques through affordable, performance-driven activewear, the brand hit unicorn status years ago and now eyes $1 billion in annual sales. The U.S., with its obsession for athleisure and influencer-driven workouts, has long been the golden ticket. After dipping toes with pop-ups (like a tiny 1,000-square-foot Mercer Street event nearly a decade ago), a U.S. headquarters on Greene Street in June 2024, and mega-events like the 7,500-person Lift:NY festival at Pier 36 in September 2024, Gymshark is going all-in with brick-and-mortar.
"This store is more than retail—it's a destination," says Mitch Healey, Gymshark's Retail and Wholesale Director for North America. "In the entirety of Gymshark’s existence, two things have remained constant: the gym and community. New York embodies that like no other city." Healey emphasizes that the design screams "Gymshark" from the moment you step inside, blending NYC grit with fitness flair. Expect bespoke bodega-style pop-ups stocked with Bond Street exclusives—think limited-edition merch inspired by the city's iconic street carts. Cash registers mimic subway turnstiles, and a cheeky "pizza weight plate" nods to the endless slice spots that fuel late-night gym sessions.
The store's mannequins? They're not your standard plastic poses. These are 3D-printed replicas of real Gymshark community members and star athletes, including bodybuilding icon Chris Bumstead and Bronx pride Analis Cruz. Shoppers can browse Power and Vital lines (priced $16–$70) across men's, women's, and kids' gear, with a signature "1-2-1" personal shopping service to nail the perfect fit for your lifts or yoga flows. The ground floor pulses with energy: interactive zones for trying on gear amid motivational murals. Ascend to the upper levels for workout studios hosting free classes, and cap it off on the third floor with community activations—panel talks, athlete meet-and-greets, live podcasts, and Q&A sessions.
This Bond Street launch marks Gymshark's fifth international unit and second flagship overall, following the 2022 Regent Street opener in London. (A smaller store debuted at Roosevelt Field Mall on Long Island in October.) More are coming: pop-ups and permanents in London, Manchester, Amsterdam, and Dubai, plus a fresh partnership with Dick's Sporting Goods to stock select items in 12 "House of Sport" locations nationwide. But NYC? It's the crown jewel. "The fact that, almost ten years later, we are preparing to open a flagship store in the city that is ten times the size of that first pop-up absolutely blows my mind," Francis reflected earlier this year.
The timing couldn't be sharper. As athleisure surges post-pandemic—blending gym kits with everyday wear—Gymshark's community-first ethos cuts through the noise. No stuffy department store vibes here; "boring retail is dead," as one exec put it. Instead, it's a hangout where you might spot influencers flexing in the mirror or join an impromptu HIIT session. With the store opening at 10 a.m. tomorrow (ribbon-cutting included), expect lines snaking down Bond Street, past neighbors like Kith and On.
Gymshark's U.S. push comes amid a dip in profits (down to £11.8 million in fiscal 2024 from £13 million the year prior), but Francis remains unfazed. Footwear isn't on the horizon yet, though a recent collab with R.A.D. blew minds. The real flex? Turning digital hype into physical loyalty. As NYC's fitness scene—from rooftop classes to Central Park runs—collides with Gymshark's global squad, Bond Street isn't just opening a store. It's launching a movement.
"This store is more than retail—it's a destination," says Mitch Healey, Gymshark's Retail and Wholesale Director for North America. "In the entirety of Gymshark’s existence, two things have remained constant: the gym and community. New York embodies that like no other city." Healey emphasizes that the design screams "Gymshark" from the moment you step inside, blending NYC grit with fitness flair. Expect bespoke bodega-style pop-ups stocked with Bond Street exclusives—think limited-edition merch inspired by the city's iconic street carts. Cash registers mimic subway turnstiles, and a cheeky "pizza weight plate" nods to the endless slice spots that fuel late-night gym sessions.
The store's mannequins? They're not your standard plastic poses. These are 3D-printed replicas of real Gymshark community members and star athletes, including bodybuilding icon Chris Bumstead and Bronx pride Analis Cruz. Shoppers can browse Power and Vital lines (priced $16–$70) across men's, women's, and kids' gear, with a signature "1-2-1" personal shopping service to nail the perfect fit for your lifts or yoga flows. The ground floor pulses with energy: interactive zones for trying on gear amid motivational murals. Ascend to the upper levels for workout studios hosting free classes, and cap it off on the third floor with community activations—panel talks, athlete meet-and-greets, live podcasts, and Q&A sessions.
This Bond Street launch marks Gymshark's fifth international unit and second flagship overall, following the 2022 Regent Street opener in London. (A smaller store debuted at Roosevelt Field Mall on Long Island in October.) More are coming: pop-ups and permanents in London, Manchester, Amsterdam, and Dubai, plus a fresh partnership with Dick's Sporting Goods to stock select items in 12 "House of Sport" locations nationwide. But NYC? It's the crown jewel. "The fact that, almost ten years later, we are preparing to open a flagship store in the city that is ten times the size of that first pop-up absolutely blows my mind," Francis reflected earlier this year.
The timing couldn't be sharper. As athleisure surges post-pandemic—blending gym kits with everyday wear—Gymshark's community-first ethos cuts through the noise. No stuffy department store vibes here; "boring retail is dead," as one exec put it. Instead, it's a hangout where you might spot influencers flexing in the mirror or join an impromptu HIIT session. With the store opening at 10 a.m. tomorrow (ribbon-cutting included), expect lines snaking down Bond Street, past neighbors like Kith and On.
Gymshark's U.S. push comes amid a dip in profits (down to £11.8 million in fiscal 2024 from £13 million the year prior), but Francis remains unfazed. Footwear isn't on the horizon yet, though a recent collab with R.A.D. blew minds. The real flex? Turning digital hype into physical loyalty. As NYC's fitness scene—from rooftop classes to Central Park runs—collides with Gymshark's global squad, Bond Street isn't just opening a store. It's launching a movement.
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